There are most likely many reasons why people click the “like” button on a Facebook page (some I’ll never understand). It could be the topic, the page could be interesting, there could be a competition running, or it may offer a free service. Either way the more “likes” you get on a Facebook page the more popular the page will become. Listed below are the main reasons people ‘like’ a Facebook page.
No matter who you are or what your circumstances may be, no one I know will refuse a freebie! Kids, University students and adults the world over will step all over you to get something for nothing. Whether that something is information, a witty joke or a personalized item with a brand name on it, if you give away something free of charge then you can be guaranteed to get people’s attention.
Whilst this overlaps slightly with the free stuff category, the competitive streak in most people will get the better of them here. A great example of a powerful Facebook marketing campaign was when ‘Skittles’ launched the ‘Win the Rainbow’ competition on Facebook. They now have an astounding 20,863,887 ‘likes’ on their page! They asked what people would do for a Skittles vending machine. Easy as that. They are currently running another campaign ‘the greatest fan in the world’ where a new winner is chosen weekly.
Kids and big kids alike seem to be partial to a bit of gaming. McDonalds have a few mental games on their Facebook page. From market research, the guys at McDonalds say that this has helped to grow their number of ‘likes’ significantly.
Environmental or social causes
If you are truly passionate about a cause; whether that be the environment, poverty, animal care or something else, there are people worldwide that will empathize with you and help to share your campaign. Sharing is caring as they say and certainly equates to a lot of likes on Facebook!
Make a stance
There is nothing more frustrating than someone who constantly sits on the fence. Stand your ground on an issue and publicly talk about it on Facebook. Encourage others to do the same and get involved in discussions. This will garner you genuine ‘likes’ from those who truly want to hear what you have to say.
Show your personality
People like to get to know the real you. Politicians and celebrities generally see an increase in Facebook likes when they upload photos of themselves celebrating the birth of a new child, appearing without makeup or generally being normal. Put up too much information though, and you may find that you have a stalker!
Pages that are light-hearted and funny generally garner more likes. So the best advice is to enjoy what you do and interact in a light hearted and funny way. Remember, the best comedy is only funny if you have a sense of humor. Don’t try too hard though, it may backfire!
Set yourself a challenge and document your progress on Facebook. The challenge could involve losing weight, running a marathon; it could be writing 100 articles or reading 100 books. Whatever it is, by publicizing it on a Facebook page you should find yourself with a steady army of followers in no time.
No one likes a know-it-all or an imposter. Be yourself and let people like you for who you are.
Now go get yourself some LIKES folks!
Matt Beswick runs an SEO agency in London, among his clients his lists the company responsible for airport lounges in Heathrow, Gatwick and Stansted.