When you are building a WordPress Website, or any website for that matter, you should always include Google Analytics for tracking statistics. Google Analytics will let you know where your visitors came from, how long they stayed, and where they went when they left your website. Basically you can find out all the information you need to know about your website. Google Analytics will even tell you stats about the highest paying AdSense keywords, helping you optimize them for the best results. You can also check your website’s bounce rate on Google Analytics. This will help you improve your website.
Some WordPress themes have a space to paste the Google Analytics code into, however if your theme does not then it is very easy to do manually. This video below shows you where to find the Google Analytics code and how to embed it into a WordPress website.. I take the easy way out and paste the code into a text widget in the sidebar. It doesn’t matter where you put the Google code because it will be invisible anyway.