New webmasters are often asking why their WordPress website is not making money. This is especially a sad question when people have been blogging for 2 years or more without any rewards.
I often see people’s websites and would dearly love to critique their website to help them out but there are just too many disasters out there. Don’t get me wrong as I have made all the same mistakes myself and this is why I can tell you a few problems that stand out for me.
I have started to publish a few posts about how I make money online and although people say this information is inspiring, it does not help you with making money. This is why I am going to mention a few reasons why your WordPress website is not making money.
#1. Your niche is too wide
When people start a WordPress website from scratch they often pick a general niche. For example they might want to make a website about computers, family life, or just news in general. I do not recommend having a general niche that is not focused and it will be very hard to know which direction to take your website. It is also extremely hard to make a plan and stick to it when you have such a wide scope.
Instead of choosing a large wide topic like computers, dig deeper and pick a small and niche within that topic. There are a thousand smaller niches such as, computer help for seniors, computers for beginners, even computer parts, computer maintenance, computer virus help, and so on..
As you can see the word computers has a broad meaning. A person looking for this might want to buy a computer or maybe learn about them. There is no way of telling and this is why we need to target extra words to narrow down our prospects before they flood your website and find nothing they like.
Researching a niche is the most important part of this business. When a website is not making money webmasters often overlook the fact that they are in the wrong niche altogether. Maybe there are no buyers for this niche. Do the research. Demand for the niche equals traffic and sales.
#2. Website lacks focus
Even if you do have at tight niche with a focused subject, people seem to go off topic which does not help their website at all. How do you know that your website visitors are interested in your off topic? Just because someone is interested in computers does not mean they are interested in writing programs or building computers. If you were going to a website about “software programming” you would not expect articles about building a computer from scratch, you would expect articles about code and writing software programs.
#3. Too many goals
If you are wondering why your WordPress website is not making money; then you need to investigate your methods. How many products or advertising spaces have you got on each page? Have you gone overboard with the ads?
Having too much advertising makes you look desperate and also screams inexperience. The K.I.S.S (keep it simple stupid) method is recommended for a new WordPress website. Do not go populating your website with advertising until you have a little bit more experience under your belt.
Having the wrong advertising or even too much can annoy a website visitor and in the early stage of a website you need all the visitor you can get.
#4. Your content is not complete
Webmasters often ask me to look at their websites and when I get there I see that their content is not that great. Unfortunately they think it is great. I often see articles about a particular topic that do not cover the entire subject. You cannot just start a story and not finish it. You cannot mention that a product is great without saying why it is great and giving examples to prove it. The whole story and nothing but the whole story. That is what you need.
For example, to write an article about certain information you sometimes need to include some background information. This might be on the page or linked to.
An example would be telling people how to format or Re-install windows when you have explained that all the files will be wiped from the computer when you format. Or you haven’t mentioned backup of files before formatting. Then what happens after formatting. The story continues.
I have some techniques I use to write killer content but it is not easy as it all comes with experience. The more content you create, the more you realize what is classed as great content, and the easier it gets to write.
#5. You do not have the right skills (yet)
Of course many new Webmasters that are building their first WordPress website lack in the skills needed to build a successful business. Building a WordPress website to make money is a huge task and you should not put pressure on yourself to try and learn this too fast. People study for years in college and university to become qualified at something and Internet marketing is not offered as a study option as yet. Therefore most new Webmasters are taking advice from other people that are making money online and it depends on who you follow as to what skills you learn.
The moral of this story is to choose your mentor wisely.
#6. Not knowing how to monetize
Some new webmasters simply do not know how to make money from their website and miss golden opportunities to do so. Every page on my website is a sales page (not the pushy kind) or it leads to a page that has a clear goal, which is another sales page.
I treat each page as an important page, especially if it has a history of making sales. Webmasters, and not just newbies, often forget that every page is an asset and they are like shelves in a big store. So the homepage is the shop front and the pages are the shelves. So let’s stop and think about each shelf in the store. What item would look good on that shelf that might appeal to customers?
#7. SEO is non existent
People often ask me why their WordPress website is not making money. They list all the things they have done and it appears that they are doing everything correctly, however when I look at the website, immediately I see that there is no Onpage SEO. Yes they have good content but I should be able to immediately work out what keyword is targeted by simply glancing at your title and your first paragraph. Bingo! If I do not see your keyword staring me in the face, then I know you are not doing it right.
There are many parts to search engine optimization and there are also many ways that people do this. Everyone develops their own style and I have taken many years to develop mine.
You need to know that SEO is a big part of online success and the sooner you realize this the better. The Art of SEO equals targeted traffic which in turn results in happy website visitors.
Conclusion to why your WordPress website is not making money:
It is not all doom and gloom as it can all be repaired. The affiliate links can be added in correctly, the ads can be taken down, the content re-written and SEOed, and so on..
If you have to scrap the website and start again, you can use the content for other things in the future.In some cases it is quicker to start again but in other cases you can simply change your focus.
This article is here to set you on a path to making money online and not have negative effects on your attitude. Just remember that I have made all of these mistakes and if you are making them too then you are very normal!
It is pure torture wondering why your WordPress website is not making money