Writing SEO content is not rocket science, however people seem to go overboard and write to please the search engines and neglect the humans. Unfortunately, when Webmasters start writing SEO content, the poor old humans that are reading their content often are treated like second class citizens.
I have been in business all of my life and I know what the most important ingredient is for any business to succeed. It is definitely customer service. All you have to do is aim to please your customer, have that as your ultimate goal, and the rest will come to you. Of course you need to know how to make a profit, however you could be quite expensive with the service you are offering, but you might give your customers the best service they can get. Trust me, there are not many businesses out there that want to please their customers.
When it comes to building websites and making money online, I see my website visitors as my customers. They are the people I’m trying to please, not the search engines.
I also believe that the search engines are trying to please the same customers that I am trying to please. Therefore when a website visitor sees my content, it is important that base day in read and not bounce back to the search engines to find what they are really looking for.
In this article I am going to mention a few of my SEO content writing tips that I always make sure I use. I cannot bring myself to publish content without following these rules.
Be Crafty with Your Title
We all want our top quality content to be listed in the search engines and this would most likely require that the title include some kind of keywords to help get you into the these targeted search results. Gut that’s not where the story ends. The human is the one searching for the content in the search engines, therefore you have to make your title highly appealing to them.
Boring titles on your articles will find your content getting less clicks in the search engines. I like to add some controversy, or maybe even a question, to land the catch. Guess I see the title of my content as bait for the fish. If you have the right bait on your hook, you will get a bite. If the bait turns out to be really tasty, the fish will stay and eat it all.
Aristotle studied titles over two millennium ago, so there are many great resources out there and plenty of proof that your title does matter. I have recommended previously Bob Bly’s The Copywriter’s Handbook and the late John Caples’s Tested Advertising Methods. Both great reads.
Your Titles Should:
- Contain your main keyword.
- Be appealing to humans and make sense.
- Your title must be tied to the content.
Writing SEO Content Using Keywords
Writing SEO content means that you are including keywords scattered amongst your content. Many Webmasters follow some simple rules on where and when to put keywords. They also sometimes count the density of keywords in their copy. The point here is, that without keywords in your content, how does the search engines or the humans know what your content is about? Therefore keywords are inevitable. Content without keywords is basically useless.
So if we agree that we need keywords, the real problem that Webmasters do have is balancing their keywords in amongst their content. There is no doubt that certain SEO content writing such as placing keywords in subheadings, keywords in the first paragraph of your content, and bolding a few keywords, all definitely work. But still some Webmasters say they do not need these content strategies.
Keywords in your content:
- Make your title H1 and include a keyword (as explained earlier)
- Include your main keyword in your first and last paragraph.
- Include four or five related keywords to concrete your topic.
- Always use subheadings that are H2 or H3 with the occasional keyword.
The Key to using keywords is balance. If you overdo the amount of keywords that you have in your article, your content will look mechanical and will not appeal to the humans. Remember: adding extra keywords won’t increase your search results rank beyond the point it takes to get listed at all for that keyword. If you want to increase your rank, work on link building (getting backlinks) or on the other techniques recommended by this article.
I use SEOPressor to keep me in line with my onpage optimization.
SEOPressor V5 is an amazing WordPress plugin that will help you have the right mix of keywords and stop you from over doing it. this plugin also allows you to edit rich snippets for the search engines and automatic smart linking for great SEO.
Sub-Headings Are The Rule
I love talking and I also love writing long paragraphs. But the problem is that I can waffle on for hours and hours and I need some barriers. This is why I like to make short paragraphs that are extremely interesting and always contain some magic point. They have to be interesting after all.
When the Internet was first developed, the content was long and boring. Now people want everything faster and easier, and short paragraphs are one of those things that they want. Please do not get this mixed up with short articles, as I still write long articles, but we short paragraphs.
People who find your content in a search engine have a purpose. They searched for a question and now they want an answer. And they want the answer now. This is where the subheadings and short paragraphs coming in. The sooner they find the cancer the better. This does not mean that they will leave quicker, it means that they will probably get stuck longer, as one short paragraph leads to another.
Spelling And Grammar Matter
Although I am not perfect at spelling and grammar, I know that it is very important when it comes to writing SEO content. You can get away with a few mistakes, but if your content is riddled with spelling and grammar errors, your website visitors will not stand for such lack of caring. Most word processing programs have a spellchecker included and you should always make this check before publishing your content.
Your readers have come to your website to see your fantastic content and do not want to be distracted by silly spelling errors that could have been avoided.
You are probably thinking that you can get away with spelling and grammar errors with the search engines, however the search engines themselves are relying on human reactions to develop the rankings. If you have serious spelling and grammar errors on your website, your website visitors will not be staying on your pages for too long.
Write Interesting SEO Content
Don’t you just hate it when you click on a fantastic title in the search engines, only to find a stupid and boring article on the other side. I do not recommend that you do this. You need to meet your website visitors expectations and you cannot do this with substandard content.
I have written about my web content strategy previously, and I still use this strategy today. It is basically about writing down some questions about your topic which then become the subheadings. Then I write around to these subheadings and fill in the blanks. It makes my articles interesting, it makes my articles cover the subject and also quite full of information.
If you are having trouble is writing something interesting, then maybe you are trying to write about the wrong subject. I can write about building websites, computers and SEO, but do not try and get me to write about cars, horses, animals, and so on. Trust me, I would be hopeless.
Having great content alone will not help you dominate the search engines but it is something you will need. Make sure you see the article about content is not the only king to see what else you have to do to get your content found.
Linking To Other SEO Content
When you build a website it is a vicious circle. Your internal linking system should always be included in your SEO content and for these strategies to benefit you, your links need to lead to related content. Of course this is for the search engines or search engine bots to crawl from page to page, and it is also for the humans to travel to more related content.
When I write an article for my website, I always include two links leading to other related content on my website. (not to external sites) I also go and make two more links on other articles leading back to my new article. Of course I use keywords to do this, but the main reason is for my human friends to navigate through my blog easily.
First Draft of Anything is Sh*t
After you have written the most interesting content possible and added in your SEO strategies, it is now time to check over your content and read it to yourself. This means that you should read it out loud. This is the best way to here of how your content sounds and flies. I guess you have heard the Ernest Hemingway quote, “the first draft of anything is shit.”How appropriate this quote is?
Other people presume that writing comes easy to me, however I always revise my work and tweak it, over and over.
The definite moral to the story is to balance your content, make it severely interesting and appealing to humans, while still being able to be picked up by the search engines. This is what I strive for every day!